Our big picture goal is to have a positive impact on our industry and we think kindness and generosity are necessary to achieve that goal. If someone is asking for constructive criticism, we’re going to nitpick the heck out of their work (hopefully in a way that offers potential solutions to the issues we’re pointing out). Sometimes we write UNSUBSCRIBE in all caps to people who spam us, which can come off as slightly rude (but less rude than spamming people). Aside from those situations, we feel strongly about keeping our public thoughts and opinions positive in nature.