Two Be Wed
Two Be Wed
Intro
Weddings are a symbolic merger of two unique individuals, and Two Be Wed excels in planning and decorating each event with highly personalized style. We created an identity that adapts to a wide range of tastes and motifs, implementing it into collateral materials and a charming website that reflects their fun and friendly approach.
Scope
01
Brand Identity
When developing the concept for Two Be Wed’s brand identity, we used the idea of a ribbon as a point of departure. A ribbon is a decorative element, but it also holds things together, and we saw that as a perfect representation of the services a wedding planner provides. We then abstracted a folded ribbon into a two-way conversation bubble that references their collaborative approach to planning. The origins of the mark are no longer apparent, but the process organically led us to a unique shape that could be easily adapted as a decorative tool in a variety of applications.
Stationery System
Two Be Wed’s business cards were an important touchpoint that needed to represent the company’s friendly personality and unique approach. We paired photographs of decorative elements with corresponding color schemes to represent their broad stylistic range. The results show how the abstract shape allows the brand to successfully transition from frilly to fancy—and everything in between—while maintaining high recognizability.
Sustainability
New wedding planners are added to the Two Be Wed staff on a regular basis. To respond to these changes, we developed a system to quickly create a press-ready file, utilizing digital printing to get the cards in the hands of the client as quickly as possible. Digital allows for minimal makeready, quick turnaround, and affordable production costs.
Business Card
New Leaf Paper Imagination (100# Cover)
100% postconsumer waste (PCW) recycled fibers
Process Chlorine Free (PCF)
Manufactured carbon neutral (RECs certified from Green-e®)
Ancient Forest Friendly™
FSC® Certified (Forest Stewardship Council™)
Digitally printed with dry toner
This was our desire and dream, we believed in you all, and you absolutely pulled it off! I’m not crying, but I almost am, and I might cry later on tonight. #tearsofjoy
Scott Dawley, Co-owner, Two Be Wed
