Design for Good not Evil™
We pair good design with positive impact by creating memorable brands, implementing environmentally responsible practices, and helping the design community do the same. We also enforce a strict zero-tolerance policy for Negative Nancies, Debbie Downers, litterbugs, and pretty much all other evildoers.
01
Environmental Responsibility
Environmentally responsible design is an emerging discipline with many different labels, such as green design, sustainable design, and eco design. Our method encompasses rethinking how we approach the design of physical goods (including questioning their necessity) and thoroughly researching materials, processes, and emerging technologies in order to understand their environmental footprint. This accumulated knowledge and experience guides our decisions, resulting in a smaller environmental footprint without necessitating concessions in cost or quality. Furthermore, we aim to share what we’ve learned with our peers in the industry through documentation of our projects (as demonstrated in the sustainability segments), written articles, lectures, and physical goods.
02
Capabilities
We employ a comprehensive approach to our work which extends beyond the conventionally defined roles of graphic designers. By applying design strategy to a broader scope we can ensure that dull copywriting doesn’t detract from compelling typography and that thoroughly considered web design is skillfully implemented in the web development stage. Below you’ll find a non-exhaustive list of our services.
Brand Identity
Brand Strategy
Art Direction
Logo Design
Print and Editorial
Identity Collateral
Copywriting
Web Design
Web Development
UX/UI
App Design
Signage
Environmental Graphics
Illustration
Photography
Packaging Design
Riddle Solving
Tactful Low-Brow Humor
Lemur Daycare
Kickball Team Naming
Vegetarian Cooking
Amatuer Origami
Bonfire Building
Campfire Construction
Slide Whistle Concertos
Daily Cat Facts
Wildlife Documentary Narration
Washboard Solos
Balloon Animals (Snakes Only)
Pancake Flipping
Hot Air Balloon Passenger
Auctioneering
Stale/Spoiled Food Assessment
Michael Caine Impressions
Corn Maze Design
Cookie Critique
03
Namesake
The timeless, efficient, and functional qualities of the cast iron skillet are characteristics we strive for in our work, and their inherent opposition to obsolescence makes them an apt metaphor for the way we operate our business. A courier delivering a package to our office once summed it up by saying, “Cast Iron Design—sounds like you’re gonna last forever!”
04
The Owners
Jonathan Black
Jonny is a proficient typographer, print production specialist (he has a collection of loupes), and all-around visual wizard. He is very tall, equally sarcastic, and spends far too much time moving things around by—what most would call—imperceptible amounts. As a youngster, Jonny won an a cappella singing competition which his mom considers the peak of his music career.
Richard Roche
Richard specializes in creative direction, art direction, frontend development, and copywriting. At least 7% of his daily routine consists of hovering over elements he recently coded to make sure the animation is still rad. He is a proud three-time Pinewood Derby champion, loves hiking, poking fires with sticks, and dreams of one day photographing an arctic fox in the wild.
Jonathan Black
Jonny is a proficient typographer, print production specialist (he has a collection of loupes), and all-around visual wizard. He is very tall, equally sarcastic, and spends far too much time moving things around by—what most would call—imperceptible amounts. As a youngster, Jonny won an a cappella singing competition which his mom considers the peak of his music career.
Richard Roche
Richard specializes in creative direction, art direction, frontend development, and copywriting. At least 7% of his daily routine consists of hovering over elements he recently coded to make sure the animation is still rad. He is a proud three-time Pinewood Derby champion, loves hiking, poking fires with sticks, and dreams of one day photographing an arctic fox in the wild.
05
Values
While environmental responsibility is our core focus, we also seek to support organizations that value social responsibility, equality, and any progressive thought that will improve the world we inhabit. Particularly, we are fascinated by scientific exploration, adamant about preserving wildlife habitats, engaged in promoting and improving education, and proud allies of the LGBT community.
06
Bucket List
We’re excited about every design challenge we take on, but there are a few that would result in uncontainable elation. This is our ever-growing list of unique design projects we’d love to get our hands on.
Space and Astronomy
Warning Icons on a Space Launch Safety Handbook
Postage Stamp for IPS (Interplanetary Postal Service)
Embroidered Patch for Space Mission
Anything Space Related, Really
Nature and Wildlife
Junior Ranger Program Worksheets
Business Card for Sir David Attenborough
State/National Park Wayfinding Signage
Logo for Prairie Dog Rescue Squad
Sustainability
Eco
Sustainability
Warning Diagram for Windmill
Keynote presentation for Al Gore
Logo/Lockup on Bottom of Cast Iron Skillet
Charging Instructions for Portable Electric Hovercraft
Odds and Ends
Graphics for Accordion Bellows
User Manual for Cyborg Sight-Enhancing Contacts
Fake Restaurant Signage in a Spike Jonze Movie
07
Headquarters
We are headquartered in Boulder, Colorado, a city we chose specifically for its environmental progressiveness, inspiring landscapes, and 300+ days of sunshine. Although we enjoy working with partners in our community, we’ve worked with clients in locations ranging from Texas to South Korea and welcome opportunities both near and far. Along with our wonderful studio mates Tremper Creative, we occupy Workshop Boulder, located in North Boulder at approximately 5,548 feet. If you’re a creative visiting our city and would like to grab coffee/beer, or if you’d just like some Boulder recommendations, don’t hesitate to get in touch.
08
Lectures, Workshops, and Education
We are available for workshops and lectures, and are interested in long or short term teaching opportunities. We place high value on design education and welcome the opportunity to share our philosophy and experience with both design students and industry veterans. Jonny and Richard have BFAs in Graphic Design from Minnesota State University, Mankato. Jonny holds an MFA in Visual Communication (with a focus on sustainable design) from the University of Arizona and currently teaches design as a part time faculty member at The University of Colorado Boulder.
09
Featured Publications
All of the images in our portfolio are available as high resolution, print-ready files. If you represent an online or print publication, please email us and we will provide you with a link to download the files. We request that each piece is properly credited and that you send us a copy of the printed book, magazine, holiday newsletter, or newspaper for our archives.
Books
Design Elements, Using Images to Create Graphic Impact: A Graphic Style Manual (Rockport Publishing)
The 2012-13 FPO Awards Book (UnderConsideration)
Low-Tech Print: Contemporary Hand-Made Printing (Laurence King Publishing)
LogoLounge 8: 2,000 International Identities by Leading Designers (Rockport Publishers)
The Web Designer’s Idea Book, Vol. 3 (HOW Books)
Good Idea Vol. 2 (Hightone)
Periodicals
Choi’s Gallery – Issue 15
10
Colophon
Website design, development, copywriting, and principal photography by Cast Iron Design.
Copy Editing
Typography
Tiempos, Kris Sowersby
DIN Round, Albert-Jan Pool
Technology
Moral Support
Carl Sagan, Astronomer
David Attenborough, Naturalist
Obi, Loyal Canine