Seamless Toy Co
Seamless Toy Co
Intro
Seamless Toy Co set out to create the next generation of smart toys, enabling kids to make anything they can imagine. Their toys empower children of all ages to experiment with engineering and electronics in a way that’s unintimidating and easy-to-use.
Scope
01
Brand Identity
The Seamless Toy Co identity is based around the lightning bolt, referencing their mission to empower creative children, and the energy that makes their smart toys come to life. The rounded, friendly bolt serves as a recurring component in imaginative illustrations, and the energetic typography delivers inspiring messages with an intelligent yet playful presence.
02
Icon System
Seamless Toy Co’s flagship offering comprised of modular, electronic blocks that each perform a single function while chaining together to infinitely expand their possibilities. In order to make the toys approachable and intuitive, we developed an icon system focused on clarity and function. The icons are built on a systematic grid, ensuring that future expansion of the product line is executed consistently and cohesively.
Color System
The system uses near-primary colors to provide easy visual separation based on the categorical function of each block. A typical chain follows the intuitive order of the ROYGBIV color spectrum, beginning with a red power block and ending with a blue action block.