It’s a bit tougher to make greener websites, but still worth considering. A lot of smart optimizations for the web also affect energy waste. Efficient code, optimized assets, and intuitive navigation all contribute to less energy used on the site’s server. It’s worth it to look for green hosts, or to estimate your power usage and offset the energy your site requires with carbon credits yourself. Often, you can use the web strategically to reach a broad audience with less waste than a traditionally printed campaign.